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MARKETING

How To Market Your Accounting Firm To Gain New Clients

By The BIDaWIZ Team on May 9th, 2013 at 9:46 am

Many accounting firms rely solely on word of mouth referrals and longevity to gain new clients. In today's technological environment, there are other effective marketing techniques that an accounting firm can employ without breaking the bank. .
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MARKETING

Should You Trademark Your Business Name?

By The BIDaWIZ Team on March 6th, 2013 at 6:00 pm

Many new business owners incorrectly assume that registering as a business entity with their state provides trademark protection. This is not the case. The business needs to file with the United States Patent & Trademark Office (USPTO) to obtain proper protection. Should you file? .
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MARKETING

How Can I Generate Customer Leads With A Limited Marketing Budget?

By The BIDaWIZ Team on November 16th, 2012 at 11:30 am

Getting new customer leads is a common problem that many new and existing businesses face. They may have a great product or service, but not the right marketing plan and process in place. There are many different ways to generate leads. The most notable ways include word of mouth referrals, advertising, forming alliances, networking, public relations, social media to some extent and then good old direct sales (i.e. cold calling). The method that’s most appropriate for your business will depend on the size of your company, your industry, budget and specific goals. However, let's focus on the two factors that are most important to small businesses in choosing a starting point: time and cost. Which method will take the least amount of time and also cost the least in the short-term? .
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MARKETING

What Can I Do To Get More Press For My Business?

By The BIDaWIZ Team on August 30th, 2012 at 5:00 pm

getting press for free
Getting the press your company deserves comes down to building relationships with writers and having a compelling product or service. Here are three main methods for generating traction without breaking the bank. .
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FINANCIAL ADVICE, MARKETING

What Small Businesses Need To Do Before Partnering With A Goliath

By The BIDaWIZ Team on May 4th, 2012 at 2:30 pm

Many entrepreneurs try to partner with a large company to distribute their product or service to the masses. But, this can often lead to two very different outcomes. Learn how to find the right partner for your business. .
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MARKETING

A Surprisingly Innovative Mailing Solution From The U.S. Postal Service

By The BIDaWIZ Team on April 20th, 2012 at 5:00 pm

Although the days of snail mail are dwindling, the US Postal Service still has some very valuable assets that are under-utilized. Surprisingly, they recently launched an innovative direct mailing solution called Every Door Direct Mail. .
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MARKETING

Are You Displaying Your Products Effectively At Your Retail Store?

By The BIDaWIZ Team on March 21st, 2012 at 2:30 pm

Retailers spend tens of thousands of dollars each year on store rent to sell their products. If retailers are utilizing their store's space effectively, they should be maximizing inventory turns, sales and profits. Are you displaying your store's products properly? .
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MARKETING

What Steps Should I Take To Bring A Business Invention To Market?

By Susan Ladika on February 22nd, 2012 at 3:00 pm

To paraphrase Ralph Waldo Emerson, almost everyone thinks they can build a better mousetrap, but building it and successfully bringing it to market are two different things. .
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MARKETING

A Rundown of Free Online Advertising Promotions for Small Businesses

By The BIDaWIZ Team on February 17th, 2012 at 4:00 pm

There are now a few financial incentives to start experimenting with online advertising for your small business. We provide a listing of promotions to help you begin your online advertising campaigns. .
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MARKETING

What To Know About Online Advertising Before Launching a Campaign

By The BIDaWIZ Team on February 9th, 2012 at 6:00 pm

Most small businesses that operate online have likely dabbled with advertising either through paid search or display ads. Their results will vary as it depends on the business, target audience, creative, and publisher, among other factors. Yet, sometimes a campaign is bound to fail before it begins. .
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